Cher Lloyd has the TOP favorited music video on Youtube this week with her new video “With Ur Love” featuring Mike Posner.
The British 18 year old claimed fame after her run in the in reality TV series The X Factor. After coming in fourth, the singer/rapper signed with Syco Music and started work on her debut album. Lloyd confirmed via twitter that this yet-to-be-released record, Sticks + Stones, will be available starting November 7th. “With Ur Love” is the second single off of the album.
The song is a mix of synths and a heavy beats. Caked with Lloyd’s sugary vocals, it’s a feel-good track that you’ll probably find yourself bobbing your head to. It’s a shame, then, that the video reads a bit like a bad Payless commercial.
The video opens with an iPod playing the opening “da da da da dum dum da dum dum” of Lloyd’s track.
And so the little jamboree begins.
Lloyd and two of her girlfriends strut around town, sassily lip-syncing to the lyrics. Balloons suddenly invade and float around the city. Flocks of people are drawn by the site and hover behind Lloyd as she stomps down the block. Giant heart and circle-shaped blimps float between buildings and careen around town. The parade of people seem to have raided a balloon store, because suddenly they come shooting out of buildings carrying a bunch of colorful balloons and skip cheerily after the singer.
Most of Lloyd’s solo shots consist of sultry stares, closed-mouthed smiles, head-bobbing, and batting her false eyelashes at the camera. Posner cuts in with his rap solo and then Lloyd is off on the chorus again. The video ends with her and her back up singers collapsing in girly giggles as the song comes to a close.
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