This weeks TOP favorited spot on Youtube was claimed by former brother boy band member Joe Jonas and the music video for his new single “Just in Love.”
Joseph Adam "Joe" Jonas announced that he would be releasing a solo album, Fast Life, in May of 2010. However, you may recognize Joe as the fellow brother and front man for the band The Jonas Brothers. The 22 year old launched his carrier sharing the stage with Kevin and Nick in 2006, but has recently found a foothold in the door to fame on his own.
The song “Just in Love” is the second single off of the new album. The initial tune kicks the video off nicely, but from there, it’s like a descent back down to the Dark Ages of 90’s Boy Bands (complete with an electro beat, synths, and whiney vocals). Jonas explained his attempted strategy to Details magazine, saying, "Those fans that say have moved on, gotten a little bit older and were introduced to new artists, I feel like I want to be able to catch their ears again." However, this song appears to be more of a throwback than an ear-catching single.
The music video itself starts out with a French woman’s voice following Joe down a dark street. “We talk love, and they say it sounds crazy. I don’t understand. Why do you want to change it? Do you hear what I say?” (A snippet of material from the song itself). Events jump backward and we’re shown a retro-style, home video of Joe and a French woman’s tryst throughout Paris. The pair travel the city—sampling coffee shops, slow dancing in clubs, boating down the river, and touring the city hand-in-hand—all while Jonas croons the chorus “Girl, I’m just in love with you…” Filling the gaps between scenes is a soulful Joe singing along on a balcony (smoldering stares, pained expressions, and all). After what appears to be a number of weeks together, the two part ways. Joe leaves the woman’s apartment with his suitcases in hand and walks down the dark street we saw in the opening. And so ends another budding romance.
LINKS:
Check out other articles and blogs about the video--
No comments:
Post a Comment